International
International · 02. August 2018
James Bond movies are full of it. No, not action. The double-zero agent is not only acting on behalf of Her Majesty, but also for car manufacturers or Swiss luxury watches.
International · 04. Juli 2018
Whether circular, coaxial, fiber optic or module connector - nothing works without them in our electronic and digitized world. The complex, multi-layered electronic components are the key to networking, industry 4.0 and economic growth. And pretty exciting, too.
International · 20. Juni 2018
Never before has more solar energy been generated in Germany in the first four months of the year than in 2018. But still, we are not achieving our expansion and climate protection targets. Maybe Intersolar will wake up the industry? Or better yet – the politicians.
International · 30. Mai 2018
CeBIT starts with a new date and concept. In our opinion, it takes the new name "Business Festival for Innovation and Digitization" a little too literally. But only the first part of the name.
International · 25. Mai 2018
Don't panic! This is the most important rule in communication. Keep calm, even if your warehouse has just exploded or a child was injured by your product. But only with the right preparation for a crisis comes the necessary calmness.
International · 08. Mai 2018
Edward Bernays turned PR upside down with his campaigns. In order to sell products, he distorted social conventions and changed opinions. And thus led PR into the 20th century.
International · 25. April 2018
The European Parliament is looking into the possibility of classifying advanced robots as electronic persons. Many scientists consider this inappropriate. Both of them are right somehow.
International · 20. April 2018
We are both recipients and producers of content on the Internet - we create and use and change content. But what is allowed and where are the limits in the use of others' work?
International · 13. April 2018
From the editor's point of view the fewest products or news justify the participation in a PR event. Nevertheless, "PR experts" are increasingly proposing an event to their clients. Although they know the editors lack time.